Sunday 19th july
The Barkfest is a dog event that took place in July in Brooklyn. This year was only the second edition, but many people attended the event.
As we were planning on lauching our product the following week, we thought it would be a good idea to meet some of our followers and to take advantage of some PR at the same time.
Well that’s it for the business part…
We were excited to see Ivette and Lofn meet some other dogs.
So after our short drive, we arrived in Williamsburg an up-and-coming part of Brooklyn. I knew it was Williamsburg because there were bearded people in tank top riding fixies and throwing quinoa at each other. I was feeling good even if though I was not wearing my « death to gluten » t-shirt… Well enough making fun of the hipsters. It’s too mainstream anyway.
When we finally found a parking spot, we saw a bunch of dogs and decided to follow them all to Barkfest.
The event was at a skatepark which was next to a flea market. It was really hot, and with the ground made of asphalt, Emilie and I were really worried about the little paws of Ivette and Lofn.
It was at least 96 degrees in the shade (joke intended) so as you can imagine, it was brutal in the sun. A lot of people rushed themselves under the tents to hide in the shade while others put their dogs in little pools that were located in the middle of the event. Luckily, the staff was handing out cold water and ice to keep the dog hydrated. We had some water but clearly not enough, so really thank you guys!
There were a few attractions for the visitors, a photo booth where you could put a costume on yourself and your dog. There were a couple of cartoonist that were there to draw a picture of you and your four legged friend. Unfortunately people had to wait two to three hours to get a drawing and about two hours for the Photo Booth.
We spent a nice afternoon in Brooklyn, but to be totally honest it would have been WAY better if it had been during Spring or Fall. I saw a lot of people leaving the Barkfest because of the lack of shade for them and especially for their dogs to cool off. I also read later that a lot of dogs had blisters on their paws… Probably not the marketing solution that you dream about…
As you know, Ivette is a little star on Instagram (you can follow her on instagram @ivettetorpedo)
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