Sunday 19th july



The Barkfest is a dog event that took place in July in Brooklyn. This year was only the second edition, but many people attended the event.


As we were planning on lauching our product the following week, we thought it would be a good idea to meet some of our followers and to take advantage of some PR at the same time. 

Well that’s it for the business part…

We were excited to see Ivette and Lofn meet some other dogs.


So after our short drive, we arrived in Williamsburg an up-and-coming part of Brooklyn. I knew it was Williamsburg because there were bearded people in tank top riding fixies and throwing quinoa at each other. I was feeling good even if though I was not wearing my « death to gluten » t-shirt… Well enough making fun of the hipsters. It’s too mainstream anyway.


When we finally found a parking spot, we saw a bunch of dogs and decided to follow them all to  Barkfest. 


The event was at a skatepark which was next to a flea market. It was really hot, and with the ground made of asphalt, Emilie and I were really worried about the little paws of Ivette and Lofn.


It was at least 96 degrees in the shade (joke intended) so as you can imagine, it was brutal in the sun. A lot of people rushed themselves under the tents to hide in the shade while others put their dogs in little pools that were located in the middle of the event. Luckily, the staff was handing out cold water and ice to keep the dog hydrated. We had some water but clearly not enough, so really thank you guys! 


There were a few attractions for the visitors, a photo booth where you could put a costume on yourself and your dog. There were a couple of cartoonist that were there to draw a picture of you and your four legged friend. Unfortunately people had to wait two to three hours to get a drawing and about two hours for the Photo Booth. 


We spent a nice afternoon in Brooklyn, but to be totally honest it would have been WAY better if it had been during Spring or Fall. I saw a lot of people leaving the Barkfest because of the lack of  shade for them and especially for their dogs to cool off. I also read later that a lot of dogs had blisters on their paws… Probably not the marketing solution that you dream about…



As you know, Ivette is a little star on Instagram  (you can follow her on instagram @ivettetorpedo)

She was wearing our Vendôme Collection in Rose Poudre and Lofn was wearing our Pigalle Collection in Ivoire.



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The Dog Show




Since we arrived here in Connecticut we didn’t make a lot of friends with dog so Ivette is not as sociable as she was at the castle in France.


We thought it would be a good idea both for Chez Toutou to feel the market and for Ivette to make some new friends so we decided to go to a Dog Show in Greenwich. It was taking place on the Roger Sherman Baldwin park. As a French guy I have to say that my lack of knowledge on American history had push me to think that this guy was one of the Baldwin brother. Later that day when I checked the Wikipedia page I was very disappointed…


The Show was organized by an association who is helping our homeless four legged friends to find a forever loving family. From what I have seen they are doing a GREAT job! 


We arrived at the beginning of the afternoon. If I remember well it was the first day of the fall, and for a guy used to Paris climate it was WAY TOO HOT! If I had been a dog nobody would have notice that my tongue was out and that I was panting…whatever…


After that episode Louis and I decided to take a look around. There was some attraction for the children , you know the ones that you are dying to try but it would definitely look weird… so we passed our way and  we discover that all over the place there was some beautiful dogs from all ages wearing cute fluo little jacket saying « ADOPT ME »! I still do not know to this day how did I manage to not bring one home!


On the other side of the park was a small group of people waiting in line with their dog for some kind of attraction. As we get closer we could see that it was some kind of string on which a fake furry squirrel was pinned. The whole thing was running around the track driving dogs crazy… I was not really confortable with letting Ivette try this thing but she was really badly interested in the little furry toy so I made up my mind and let her enjoy the day to.


She was the smallest dog on the game and yet she gave everything she had! When it was over she didn’t want to let the furry toy go. All the other participant were applauding her and because of that now she is acting like a spoiled child.


To conclude I have to say that it was a wonderful day for the three of us. The association Adopt-a-dog is doing a great job and if you are looking for a dog I encourage you to go on their Website


Chez Toutou is supporting all the ADOPT DON’T SHOP movement. 

Remember to help your local shelter!



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